Personalisation and digitisation of skincare products and routines paired with the Internet of Things have opened up the untold potential for technology in the global beauty industry. Aptly named “beauty tech”, tools, gadgets and Apps promising to address skin concerns at a cellular, molecular and even, at a genetic level are on the fast-track to shape the future of the skincare industry as we now know it, and innovators in this space are well-positioned to gain market share.
The Australian beauty and personal care industry is forecasted to reach A$6.7 billion by 2024, supported by current skincare trends surrounding the K-beauty phenomena, the push for the use of sustainable ingredients, and increased demand in transparency in both manufacturing and pricing, all of which are fuelling the sector to a rapid upward trajectory.
Current global demand for pure and organic ingredients in skincare shows Australia as the number one source for toxic-free, nutrient-rich and natural products. Showcasing these qualities through some of the most internationally recognised Australian brands are Aesop, Jurilique and Kora Organics. Through these achievements, Australia is fast-proving to be the global benchmark in producing natural yet potent skincare solutions.
Innovation in skincare is achieved by apposing the paradox that is the natural and the man-made, expressed through the creation of potent yet organic skincare products. Developing such concoction to be applied in conjunction with the latest tech innovation is expected to help those on the search for the perfect skin; women no longer opt to cover up but instead choose to stay minimal looking dewy and healthy, the future is now where flawless, glowing skin is for the win.
