Digital content strategy

“If your business is not on the internet, then your business will be out of business.” Bill Gates

In the coming months, businesses will become more reliant than ever on their digital strategies. The almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business means serious losses will be had, and will come as a shock to many. 

Industries that are not digitally native, with less sophistication in their digital growth and customer relations strategies, and in particular, smaller businesses used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

In these uncertain times, adaptability and resilience will be the key in approaching new channels of prospective clients and audiences. Now is the time to research, seek out and adopt different and innovative strategies and tactics that can impact a business’ success.

We have seen a real spike during the last few weeks from migration agents wishing to create or update websites, launch new e-commerce channels and create email marketing/social media campaigns focused on current clients, and a real focus on using SEO to reach new audiences. We are consulted on digital strategies, provide writing on migration sector-relevant content that is suited to the relevant audience and narrative, and manage and guide digital marketing approaches which include regular email campaigns and web articles.